Today, the Delhi High Court heard the case and directed the Lakme ads to be pulled off. HUL (Hindustan Unilever Limited) undertook that they will remove their ongoing sunscreen ad campaign and ...

Hindustan Unilever Limited (HUL) on Thursday informed the Delhi High Court that it will withdraw and republish Lakme ad campaign that allegedly disparages Honasa Consumer Ltd.’s skincare brand ...

The campaign comes on the heels of a legal tussle between Hindustan Unilever’s Lakmé and Honasa Consumer’s The Derma Co. Last week, Lakmé’s “SPF Lie Detector Test” ad, which claimed an ...

At Lakme, we will continue to reaffirm our unflinching ... which featured a segment titled the “SPF Lie Detector Test.” The ad implied that certain popular sunscreens available online ...

The Delhi High Court ordered the removal of HUL's Lakme ad. Honasa Consumer Ltd-- the owner of the FMCG brand MamaEarth-- and Hindustan Unilever Limited--Lakme's parent company--filed defamation ...

Recently, Lakme launched an ad campaign for its Sun Expert SPF 50 sunscreen. The ad allegedly claims that many digital-first sunscreen brands falsely advertise SPF 50 protection but provide much ...

Hindustan Unilever Ltd (HUL), on Thursday, agreed to make some modifications in its Lakme sunscreen ad campaign, which was challenged by DermaCo and Mamaearth’s parent company, Honasa Consumer ...

(Reuters) Honasa, which also owns The Derma Co, had moved the high court against HUL over a Lakme ad campaign, alleging that the company misled consumers and mimicked its product. The disputed ad ...

Honasa Consumer has sued HIndustan Unilever Ltd over an advertisement for Lakme Sun Expert sunscreen, claiming that it is disparaging and misleading. In a lawsuit filed in the Delhi High Court ...

To be sure, in a preliminary hearing on April 16, the Delhi High Court said that the Lakme ad appeared to be 'disparaging' and sought a response from HUL. The court further said that a trader is ...