Labubu is an elflike vinyl and plush figure that’s sold in limited-edition blind boxes and regularly sells out within seconds ...

The dolls have almost tripled their maker's profits - and, according to some, energised Chinese soft power.

And for collectors chasing the rarest versions — like the elusive “secret” Labubu — the price of obsession can add up fast. In 2024, the company reported revenue of more than $1.8 billion ...

Popular Labubu blind boxes offer six possible designs — and a chance at a “secret” variant. Pop Mart advertises that buyers have a 1-in-72 chance of unboxing these coveted versions.

Meet Labubu. Labubus come in a range of sizes as figurines and plushies, but the most popular come in blind boxes (more on that below) and are beloved among young adults and considered a popular ...

Labubu toys are typically sold in sealed packages known as blind boxes, which means customers don’t know which ones they’re getting until they open them. The hunt is part of the thrill.