And while LG hasn't revealed prices yet, the fact that the new 48-inch OLED sits at the bottom of the range, under the 55-inch CX model that used to be smallest and cheapest option, it should be ...

The LG CX now starts from around £1,200/$1,200 for the 48-inch model, and due to the quirks of OLED manufacturing, the 55-inch model is around the same price in the UK, and about $1,400 in the US.