Ilon Specht had to fight for the tagline “Because I’m Worth It.” A new Cannes Lions Grand Prix-winning short film tells the ...

Two-time Oscar winner Ben Proudfoot is going to need more room in his trophy case. The filmmaker is returning from Europe ...

PARIS ­- The short documentary on Ilon Specht, who coined one of the most memorable and feminist taglines in beauty marketing, "Because I'm Worth It," is now streaming on Prime Video. In a ...

Documentary Celebrating Ilon Specht, McCann Copywriter Behind L'Oréal Paris' Iconic Tagline Who Started a Feminist Movement of Self Worth, Takes Home Five Cannes Lions ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

A relaunch of the iconic tagline that debuted in 1991 is part of the L’Oréal-owned brand’s marketing to Gen Z. Published Sept. 3, 2024 Peter Adams Senior Reporter ...

L’Oréal – Because You’re Worth It Hidden Meaning: Introduced in the 1970s, this slogan gave women a new narrative: you deserve luxury and self-care, not for anyone else, but for yourself ...

L’Oreal Paris’ documentary, “The Final Copy of Ilon Specht,” has won the Grand Prix in the Film category at the 2025 Cannes ...

Documentary Celebrating Ilon Specht, McCann Copywriter Behind L'Oréal Paris' Iconic Tagline Who Started a Feminist Movement of Self Worth, Takes Home Five Cannes Lions Win Marks McCann's 3 rd ...