Salad dressing on your fish? How about on your stir fry?In a new ad campaign launching next week, Kraft Foods Inc. is hoping to boost sales by encouraging consumers to use its dressings in a ...

When Irene Rosenfeld takes the stage Tuesday at a big food industry confab in Florida, the Kraft Foods chief executive is expected to unveil one of the company’s biggest brand reinventions in ...

The theme behind the effort mirrors Kraft's own attempts to bring together a number of products that were previously marketed separately and unite them as a single family of products, including Kraft ...

Kraft estimates that dishes other than salad ... excluding Wal-Mart. Outside the salad bowl, the most common uses for dressing are vegetables, chicken, sandwiches, potatoes and pizza – in ...

NEW YORK (AP) -- Salad dressing on your fish? How about on your stir fry? In a new ad campaign launching next week, Kraft Foods Inc. is hoping to boost sales by encouraging consumers to use its ...

In a new ad campaign, Kraft Foods Inc. is hoping to boost sales by encouraging consumers to use its dressings in a limitless variety of dishes — as a dip, a spread, a marinade or perhaps a glaze ...