When beauty influencer Darcei Giles first tried a popular cushion foundation by Korean makeup brand TirTir, she knew it was ...

Amazon has Beauty of Joseon's brand-new daily tinted fluid sunscreen available to buy. The tinted mineral sunscreen comes in 12 shades and provides a glowy finish on the skin.

Even aesthetics are considered down to the last detail. These best-selling picks come wrapped in whimsical packaging and ...

Beauty While the "10-step Korean skincare routine" has become almost synonymous with K-beauty, it's crucial to understand ...

Zooming in on US-bound exports last year, Korea’s stature continues to rise: The country is not only in the top three in ...

Korean and American sunscreens are, generally, equally effective. But because Korean companies have access to a wider variety ...

Emboldened by roaring online success in the U.S., South Korea's cosmetic startups are expanding their bricks-and-mortar presence in the world's biggest consumer market, confident their mass appeal ...