MargeSherwood is like the effortlessly cool girl in your friend group who always wears vintage Prada and somehow never looks ...

"Look at Samsung," Lee says. Euny Hong chronicles the rise of South Korea's soft power in her book, The Birth of Korean Cool out now.

In their effort to understand this new object of global fascination, media outlets have been paying attention to what they call “Korean cool.” “Many of my non-Korean friends, especially ...

Millennial South Korea, however has become a byword for cool — with a capital “K.” Credit goes to “Hallyu” (“Korean Wave”), a term coined by a Chinese journalist in 1999 to describe ...

And with that, I may finally find the peace I have been seeking. Euny Hong (@euny) is the author of “The Birth of Korean Cool: How One Nation Is Conquering the World Through Pop Culture.” ...

Scroll on to discover 14 standout K-beauty products, from blushes and mascaras to lippies and beyond. From familiar picks you may recall from TikTok viral moments stateside to hand-picked expert ...

Mixing “Jason Bourne” and “Mission: Impossible” adrenalin rushes with Korean cool, Netflix is teasing high octane footage of “Carter,” its first Korean original movie of the second ...