Korean Air’s new look is meant to differentiate this upcoming phase of it’s 55-year history as it becomes an increasingly global brand. [Image: Korean Air] Reimagining an ‘iconic’ brand.

The chief executive of Korean Air, one of the world’s top airlines, has a stark warning about the impact of US President Donald Trump’s trade war on some of the carrier’s most popular routes.

Airline liveries are more than just paint schemes; they represent the company's values and how it wants to be perceived globally. Korean Air recently unveiled a new logo and livery, prompting ...

SEOUL, March 11 (Reuters) - Korean Air (003490.KS), opens new tab on Tuesday launched new aircraft livery and corporate branding that will be introduced across the company as it combines with ...