Netflix brought back "the iconic crying kid meme". The meme -- which featured an adorable kid swiftly going from optimism to tears -- was recreated with the same child for the new social media ad.

We know, John. We know how you feel. REMEMBER? Crying Northwestern Kid had a meltdown on national TV and became a March Madness hero Need a break? Play the USA TODAY Daily Crossword Puzzle.

BOSTON - A March Madness meme is making the rounds on social media again after a series of incredible upsets on Thursday. "Crying Northwestern kid" went viral in 2017 after his team lost.

"Northwestern crying kid.gif" was born. Phillips has since turned his moment of viral fame into a positive As is true of any reaction meme, Phillips is more than Northwestern Crying Kid.

when his Wildcats made him a meme that will forever be linked to March Madness. If you search “crying Northwestern kid,” Google will auto populate your search term before you finish typing.

John Phillips, “the crying Northwestern kid,” is the son of ACC commissioner ... “I am the passion, the dedication, and the emotion behind the meme,” Phillips wrote in his essay.

This wildly viral blog is a collection of hundreds of parent-submitted photos of their toddlers crying ... hilarious, meme way, dead last. Our responsibilities are to our kids, not our social ...