Kia got into the truck game with the Tasman, but now it wants some of America's pie with an upcoming electric mid-sizer.

Kia’s bold move signals how serious the brand is about cracking the last true stronghold of the American auto market.

As it turns out, that doesn't mean American buyers will miss out on a truck from Kia, however. During an investor day presentation on Wednesday, the brand announced plans to bring a new pickup truck to the U.S. market — and it'll be electric.