There are many different ways to straighten your hair, both temporarily and permanently. Learn about each method and what ...

Keratin helps seal the hair cuticle, thus smoothing out the rough texture and enhancing the shine of your tresses. Including ...

Why? Keratin is renowned for its ability to reduce frizz and tame unruly hair by smoothing the hair cuticles, resulting in a sleeker and more manageable look. Keratin is a type of protein that's ...

Why? Because keratin treatments are great at amping up shine, smoothing the hair cuticle and generally giving you salon-worthy manageability, for months on end. Need to know more? We’ve got all ...