Clinical Professor of Marketing Tim Calkins comments on the panel’s reaction to Super Bowl XLI ads. Tim Calkins, a marketing professor at the Kellogg School of Management at Northwestern University ...
An in-depth look at how Kellogg marketing faculty and MBA students break down and evaluate ads during America’s biggest night in advertising. The Super Bowl may crown a champion on the field, but for ...
Kellogg’s has launched a digital “town” experience to drive engagement with its brand.
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