The logic goes thusly: There's Pepe the Frog, the unofficial mascot of the alt-right. There's also an ancient (and real) Egyptian chaos-god named Kek who happened have a frog's head. And then ...

El Confidencial added that the ancient Egyptian god Kek is sometimes represented with the head of a frog, adding another layer of meaning to Musk's name change. This led to further speculation ...