It’s a juice that hurts bones, and now it’s a meme. Imagine this: You’re thirsty. “Boy, I could really use a drink or liquid to quench this thirst. I hope it is cold,” you say.

Not surprisingly, this has led to a flood of "The Juice is loose" memes and headlines ... has a silly and fun ring to it ("Oh boy, here we go again!"), but nothing about any of this is silly ...

It’s a pretty good approximation of how the bone hurting juice anti-meme that exploded in popularity over the weekend functions. All you need to know is that this extremely fictional beverage ...