The Juan Valdez saga began in the late 1950s, with world coffee prices plunging and Colombian producers keen to differentiate their beans in a U.S. market where coffee was mostly a 5-cent cuppa ...

Downtown Miami's first Juan Valdez Cafe opens this Wednesday at 101 NE Second Ave. The coffee shop, which stars the fictional coffee grower in pictures and emblazoned on coffee mugs, features both ...

Juan Valdez has opened stores in New York, Philadelphia, and Washington, D.C. (though it closed one of its New York stores in February), a few in Spain, and several in Chile and Ecuador. (Here’s ...

BOGOTA, Colombia — Starbucks may be struggling, but a Colombian cafe chain built on the fame of the world’s biggest coffee icon is determined to buck the trend with plans to expand worl… ...

Juan Valdez Cafe, the Colombian coffee chain, has entered the Dominican Republic with the opening of a new store at the Ágora Mall in Santo Domingo. This move is part of a strategic partnership ...

You know Juan Valdez: He's been the rugged, mustachioed icon of Colombian coffee since 1960. That's when a Madison Avenue ad agency, realizing the potential of campesino cachet, invented a name ...

The Best Gifts for Beer Lovers, According to Brewers and Beer Lovers Because you can do better than a novelty beer helmet ...

Juan Valdez is kicking off the #InspiredbyJuanValdez campaign with a series of disruptive art activations at its stores across South Florida from Marc ...

Unlike Starbucks, Juan Valdez only sells Colombian coffee. In north Bogota, 41-year-old office worker Rafael Reyes said he hadn't tried Starbucks as he hadn't been outside Colombia.

Carlos Castaneda plays the role of Colombian coffee icon Juan Valdez, and he spent Monday signing autographs as his famous alter ego at the Smithsonian Folklife Festival.