BOGOTA, Colombia – Juan Valdez is retiring. Long live Juan Valdez! The ambassador to the world for Colombian coffee, Carlos Sanchez, is hanging up his trademark poncho after four decades of ...

Carlos Sanchez, who for decades played the character Juan Valdez in a series of legendary Colombian coffee TV commercials, has died, according to reports Thursday. Sanchez passed away at age 83 in ...

Carlos Sánchez, who for nearly four decades played Juan Valdez, the embodiment of Colombian coffee and one of the most recognizable pitchmen in the world, died on Dec. 29 in Medellín.

Forget the search for the next American Idol. Colombia is looking for a new Juan Valdez. That nation’s association of coffee growers is retiring its spokesmodel Carlos Sanchez, who has been on ...

Remember Juan Valdez? In a long-running series of television ads, the iconic Colombian coffee farmer and his donkey were the embodiment of Colombia’s legitimate cash crop. In the past decade ...

Will the mermaid rescue Juan Valdez? Or will she send the mythical Colombian coffee farmer and his faithful donkey over an Andean mountain cliff? That’s the question Colombians are debating ...

MIAMI--(BUSINESS WIRE)--As the official coffee sponsor of the Miami Open, Juan Valdez, the Colombian coffee grower’s brand dedicated to offering an authentic Colombian Premium coffee experience ...