Southwest Airlines is ending its free checked bags policy for many passengers. Some experts think customer loyalty could ...

But the newly announced checked bag fee represents a major about-face for one of the largest carriers in the U.S. Last September, Jordan said at a company event that Southwest was "passionate ...

Jordan told investors on an analyst call last year that it had no plans to start charging for the first two bags being checked, reported CNN. He said the no fees for the first two bags are “a ...