A good map helps you see the customer experience through the eyes of your customers. The post Customer journey maps: What you ...

Customer journey maps are most effective when they engage both stakeholders and the C-suite. Your approach will vary greatly based on your unique company culture. For example, ...

Your customer journey map should highlight the emotions and needs of your customers, identify the reason why they feel this way, and explain how and why your offering is the solution.

Customer journey mapping is all the rage these days, but this oft-used tool for customer experience improvement frequently leads to a rather disappointing destination. Journey maps are visual ...

Many Customer Journey Maps Are Inside-Out. Over the many years that I’ve advised marketing leaders, I’ve found customer journey maps often suffer from a common predicament — they are inside-out.

To stay focused, adapt the customer journey map and where SEO fits within your business model, whether B2B, B2C, or retail. Optimizing for search throughout the entire customer journey ...

A journey map can help a company visualize the needs, desires and motivations of its customers and provides the data it needs to engage its customer base efficiently. Journey mapping focuses on ...

Journey mapping tools help improve how customers experience government applications and services on the front end, Spirko says. Even better, the process of creating a journey map can help government ...