Orlando Magic forward Paolo Banchero continues to rapidly level up through the basketball world and sneaker industry.

For the first time in his career, Orlando Magic forward Paolo Banchero will soon have a sneaker with his logo publicly ...

Be ready to swipe through your SNKRS app and the San Francisco Foot Locker on Feb.14 for a chance to buy any of the models.

Jordan Brand is celebrating Paolo Banchero’s journey from Seattle to the NBA with a special Player Edition of the Heir Series ...

Jordan Brand is teaming up with NBA star Paolo Banchero to release a special edition of Paolo Banchero x Jordan Heir “Seattle ...

Shedeur Sanders stayed loyal to his father and his Nike sneakers after turning down an offer to receive some rare Jordan ...

Media personality Skip Bayless is no stranger to throwing shade at LeBron James. He has criticized James at every opportunity ...

Nike claimed the NBA "banned" the Air Jordan 1 all-red and black colorway, despite Michael Jordan never actually attempting ...

Of course, the Jordan brand is the most iconic in all of sports. Countless players in the NBA and beyond have worn shoes inspired by the GOAT, Michael Jordan. With that being the case, NBA 2K ...

The NBA 2K community ... to promote these shoes, it has to be one of the most ambitious crossover-marketing initiatives. What this ban could mean for NBA 2K players and Jordan fans For players ...

MANILA, Philippines — With the NBA All-Star weekend just around the corner, Nike, Jordan Brand and Converse will showcase exclusive exhibitions, events and product drops during the festivities.

The Heir Series is Jordan Brand's brand-new unisex shoe brings insights ... Portland – the closest NBA city to Banchero's Seattle roots – he took time to meet players visiting the game.