Well into my adolescence, I used Joico ICE Spiker gel to sculpt my hair ... No slimy sheen or otherwise revolting patina. Also lots of volume. And the investment pays off. I’ve required so ...

With her luscious blonde hair that gives Goldie Locks a run for her money and her joie de vivre, it makes total sense that to celebrate its 50th anniversary, Joico has named the Golden Globe ...

and applied the Joico Body Shake texturizing finisher from the roots to ends for extra grit and volume. To lock everything in, the celeb hairstylist spritzed Carpenter's hair with the Joico Power ...

In an interview with Allure, Hudson revealed she uses the Joico Defy Damage Protective Shampoo to achieve her ‘soft, buttery, yummy’ hair texture. At just $22, this shampoo is particularly ...

Haircare brand Joico had a leading role in The Hunger Games as they were responsible for taking care of the cast's colour. And the list of megastars that treat their tresses with their salon ...