Hudson teamed up with Joico for the haircare brand's 50th anniversary to help you Find Your Joi. In an exclusive chat with PEOPLE, Hudson shares what it means to become its global celebrity ...

Joico, known for its legacy of product performance and the joi(e) de vivre they bring to hair enthusiasts around the world, is celebrating an incredible milestone: 50 years of healthy hair ...

Hudson will help Joico highlight its “Redefining health hair. Since forever.” campaign until the end of the first quarter of 2026. [Related: Tate McRae named Neutrogena global brand ambassador] ...

Joico, HydraSplash Hydrating Shampoo — $23.00. Designed for fine to medium hair, this shampoo includes a vitamin-and-mineral-rich blend of sea kelp and coconut water to provide lightweight ...

Haircare brand Joico had a leading role in The Hunger Games as they were responsible for taking care of the cast's colour.And the list of megastars that treat their tresses with their salon ...