The formula even removes product buildup, hard water residue and green tones that result from one too many pool days. ... grab the Joico Defy Damage Protective Shampoo while it’s $22 at Amazon!

Joico, known for its legacy of product performance and the joi(e) de vivre they bring to hair enthusiasts around the world, is celebrating an incredible milestone: 50 years of healthy hair ...

Haircare brand Joico had a leading role in The Hunger Games as they were responsible for taking care of the cast's colour.And the list of megastars that treat their tresses with their salon ...