The popular Milk Tray ads of the 80s made chocolate sexy, featuring adrenaline-filled action sequences which mirrored the ...

An icon of a desk calendar. An icon of a circle with a diagonal line across. An icon of a block arrow pointing to the right. An icon of a paper envelope. An icon of the Facebook "f" mark. An icon ...

Jingles have a long history in the advertising industry. The first known radio jingle in the UK – Have You Tried Wheaties? – was launched in 1926. Jingles have since become a major feature of ...

"We tend to pay attention to what we call peripheral cues. And so those are things like jingles, the attractiveness of a spokesmodel or just the sheer number of arguments they make. People will ...