LOUISVILLE -- There's no glitz or scantily clad women in Jim Beam's national television advertising debut. The star is the whiskey itself, and its history. The world's top-selling bourbon unveiled ...

Jim Beam’s “People Are Good For You” campaign seems to address similar concerns by highlighting the joy of human connection. “Our new global brand campaign puts our authenticity and warmth on full ...

Beam Suntory said Jim Beam sales grew at a single-digit rate in 2022, with its pricier sister brands growing faster: Maker’s Mark grew by 11%, and Basil Hayden surged by 40%.

Beam launches Jim Beam Bourbon ad campaign. expand. Distillery technician Laura Elden performs quality control at the Beam Inc. distillery in Clermont, Ky. in August. Luke Sharett/Bloomberg.

Jim Beam will use local Super Bowl ad buys in the nation's top three media markets to show off its first new global ad campaign in five years. The effort, called "Raised Right," begins with an ad ...

CLERMONT — Actress Mila Kunis will be the new face of Jim Beam bourbon's "Make History" campaign, the company announced Wednesday. The long-term partnership will feature the Golden Globe ...

"Jim Beam continues to make history, not only with its rich, 220-year heritage of bourbon production, but also in being a leader by its marketing executions," said Brittney Duncan, U.S. media manager ...

On the Suntory-Jim Beam deal, ... Way back in the "Rat Pack" heyday of the early 1970s, no less than Sammy Davis Jr., showed up in ads for Suntory brands in Japan.

A woman walks into a spontaneous barroom singalong of “Sweet Caroline” in a spot that kicks off a new global ad campaign for Jim Beam. The “People Are Good For You” campaign also includes ...

Jim Beam rolls out first new global ad campaign in five years, and Mila Kunis is noticeably absent. Mila Kunis, prominently featured in the old campaign, is absent in the new ads.