Bourbon brand Jim Beam breaks new ground for whiskey marketers by engaging with millennials on Snapchat via 10-second vertical video ads that are being served to viewers of Stories for live events.

This new 32.5% ABV release from Jim Beam is an infusion of pineapple liqueur with classic bourbon whiskey. This results in a ...

Jim Beam is one of the biggest names in bourbon. Its flagship bottle was the top-selling American whiskey brand from 2019 to ...

This paper concerns the launch of a new bourbon whiskey from Jim Beam called Devil's Cut. The latest data from the Distilled Spirits Council of the US (DISCUS, 2011) shows that the top five markets ...

On Tuesday, Kentucky bourbon giant Jim Beam expanded its flavored whiskey catalog with a new Pineapple offering. It's said to ...