The word "jiffy," which Merriam-Webster defines as "a very short period of time," is not – and has never been – the name of ...

When it comes to food mashups, chocolate and peanut butter is a pretty reliably delicious combo. Hell, Reese’s built an ...

Jif-brand peanut butter originally had the name "Jiffy." Rating: For years, internet users have claimed that Jif-brand peanut butter once had the name "Jiffy." Dozens of TikTok videos have engaged ...

Whether it’s for PB&J, celery slices, smoothie bowls, or just a big fat spoonful, peanut butter is a gift. Here are the best ...

Jif, a peanut butter brand, launched a campaign in the US to improve category share and perception of the brand's peanut butter, and increase share of voice and brand searches. The older generation of ...

Justin is a wizard, and he is doing magical things. The truth is, nothing really hits like Jif. There are times in life where a brand supersedes a craving. Rarely do you want any old cola ...

At the same time, Jif was losing its grip on young adults. They increasingly saw it as a 'family' brand, fondly remembered from their past but not relevant to their lives today. We took the risky ...