In fact, Jif says its PB&C spread has 50% less sugar than that very competitor. The Peanut Butter & Chocolate spread has the same Jif thickness, making it perfect to smear on toast, fruit ...

Undermined by private label and outspent by rivals, sales slipped into decline. At the same time, Jif was losing pre-family adults, who saw it as a brand from their past. It wasn't relevant to them ...