Labubu has been a bonanza for Pop Mart. Its revenue more than doubled in 2024 to 13.04 billion yuan ($1.81 billion), thanks in part to its elvish monster. Revenue from Pop Mart's plush toys soared ...

Labubu, the plush toy from China’s Pop Mart is a social media darling, but the toothy little monsters are not an overnight success Labubu, the plush toy from China's Pop Mart is a social media ...

Labubu, the plush toy from China’s Pop Mart is a social media darling, but the toothy little monsters are far from an overnight success. Having appeared a decade ago, Labubus may have finally ...

This image provided by Pop Mart, shows Labubu, the plush toy from China’s Pop Mart. (Pop Mart via AP) Labubu, the plush toy from China’s Pop Mart is a social media darling, but the toothy ...

Part Toy, Part Fashion, the Arrival of the Viral Labubu Was a Long Time in the Making Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far ...

In 2025's first quarter, toy sales for those ages 18 and over rose 12% from the prior-year period. At $1.8 billion, adults also accounted for the highest spending among all age groups in the quarter.