Reilly joined Crocs in 2013 after a career flip flopping between financial and footwear brands. He stepped into the chief marketer job in 2015 with his eyes wide open, acutely aware of the shoe ...

Crocs stays viral in 2023 with collaborations featuring Shrek, MSCHF, McDonald’s, tapping into popular memes.

The idea for Crocs cowboy boots came from memes made by fans on social media, according to Heidi Cooley, the company’s chief marketing officer.

An investment in social listening, a reappraisal of the classic clog and a successful debut on TikTok – as well as an organic boost from the streetwear scene – helped Crocs’ sales lift an ...