The new bespoke logo, written as JaGUar, has “seamlessly blended upper and lower case characters in visual harmony”, ...

Luxury car manufacturer Jaguar has unveiled a new logo and branding ahead of its relaunch as an electric-only brand. The ...

Part of the risk Jaguar is undertaking is the admittedly fun, loud color options cryptically hinted at on the site. The Type ...

Jaguar's ambition to seduce younger, richer drivers was on full display in Paris with a presentation of its newest prototype, ...

Jaguar is working on its first new model after its rebranding ... this way specifically to drive the point home that it’s a symbol of opulent cutting-edge personal transport with its eye ...

The font, the new logo that replaces the growler, the bar-thingy front and rear and an ad that made little sense to me when Jaguar spent several hours explaining it and I still don’t get after ...