Iconic British car brand Jaguar is facing intense mockery over ... “Whoever agreed to this needs to know they’ve just killed a British icon.” “Do you sell cars?” Tesla founder Elon ...

Jaguar is bringing back the legendary Type 00, but will it live up to the name or struggle in today’s market? Here’s my take on whether this reborn icon is set for success or failure! More for You ...

Branding experts have mixed reviews on Jaguar's new identity but agree it's a radical change. Jaguar's rebranding campaign has sparked debate over its new image — and carless promo video.

The Type 00, with its angular edges and squared-off look, is a huge departure from the famously flowing forms of Jaguar icons like the E-Type. But I immediately liked it. I love the stark lines ...

And the vertical panel between the fender and the 23-inch front wheel also comes from the same Jaguar icon. Fortunately the track width to body ratio is not borrowed from the E-type – the ...

The British automotive icon that is Jaguar has lived many lives over the decades. It has been a hugely successful racing outfit, producing machines that have competed in all the major categories.

I miss the Jaguar F-type roadster I drove recently, and I’m preparing to miss the whole brand. Once an icon of luxury, style and exclusivity, Jaguar may be on its last legs. The brand’s been ...

Iconic British car brand Jaguar is facing intense mockery over its new rebrand. The company’s promotional video, posted on X and Instagram, shows models dressed in futuristic brightly colored ...

“Whoever agreed to this needs to know they’ve just killed a British icon.” “Do you sell cars ... In the comments of Jaguar’s promo on Instagram, many viewers urged the brand to ...