“Rum, in India, has an image of being a poor man’s drink,” Urs said. But, Huli is premium. Its target audience is 35-55-year-olds, both male and female because rum is no longer just for men.

Amrut Distilleries introduces single-jaggery rum, expanding portfolio as India’s taste for premium spirits grows. Varuni Khosla 3 min read 26 Mar 2025, 01:54 PM IST. Amrut ...

Amrut Distilleries has launched a pioneering product - Bella, the world’s first 100% jaggery-distilled and matured single rum. Unveiled in Gurgaon, this artisanal rum is crafted from nutrient ...

Slated to be India's first jaggery rum, Huli is all set to shake up the spirits industry. Huli will be priced at ₹ 630 for a 750 ml bottle ...

Craft rum movement in India sees significant growth as major players like Amrut Distilleries and Nao Spirits launch premium offerings. Back in early 2021, Kasturi Banerjee’s Maka Zai was the ...

Jaggery rum. Goa and Karnataka bring two rich jaggery-based rums. Gud Rum (₹650, Goa, 42.8% ABV) crafted by Stilldistilliing Spirits, is a toast to terroir, celebrating a blend of Goan kakavi ...

Jaggery, also known as gur, is a sweetener famous throughout Southeast Asia and Africa. It is a type of sugar that is not heavily refined, so it still contains a significant amount of molasses.

Jaggery contains around 11 mg of iron per 100 grams, or about 61% of the RDI . This sounds impressive, but it’s unlikely that you would eat 100 grams of jaggery in one sitting.