Consolidation continues to roll up advertising tech companies that specialize in changing how TV ads are bought, sold, and measured. ISpot.TV — a TV measurement firm that pulls together data ...

Sports-related programming accounted for over 60% of total industry spend in February despite only two Stellantis brands ...

iSpot measures the effectiveness of commercial spots airing on traditional and connected TV using proprietary methods. It wasn’t clear why iSpot’s viewership figures for Super Bowl LIX ...

The third-place slot marked another return to form. Novo Nordisk’s Wegovy reclaimed the seat it held in December, backed by ...