What is Iqos, though, and how is it any different from a vape? Altria began developing Iqos with cigarette behemoth Philip Morris before the companies split in 2008, according to CNBC.

IQOS, a new device that heats tobacco rather than burns it, has arrived in the United States. It's being deceptively marketed as a safer alternative to vaping and smoking.

Philip Morris' iQOS device can collect user data. A teardown analysis shows this could give the tobacco giant remarkable insight into people's smoking habits.

But IQOS products will now have to compete with the extremely popular devices sold by the vaping giant Juul Labs, in which Altria has a 35 percent stake. Altria officials say the products will ...

Philip Morris International (PMI) on Thursday unveiled a zero-tobacco stick for use with its "heat-not-burn" device IQOS, which may help the company avoid tax and other regulations that affect its ...