Iodex had built immense equity by being a 'Partner to Pain' for the traditional women of India. However, the 'traditional' women had evolved and Iodex hadn't captured the progress and change in their ...

The 20-year-old was slapped with a sandal, beaten with a kada (a large, ring-shaped bracelet that is often worn on the right wrist) and broom, verbally abused, and forced to apply Iodex balm on ...

COVID-related stress has inflicted a growing number of people with headaches, body pain and fatigue, which has boosted sales of pain-relief products such as Zandu Balm, Iodex, and Amrutanjan.

Iodex, the Ayurvedic balm brand from SmithKline Beecham (GlaxoSmithKline), recently held a relief camp to provide support to thousands of pilgrims visiting Sri Pada, a sacred place for Sri Lankans ...

With the new launch, Iodex now has an exhaustive portfolio of pain relief products - Iodex Balm, Iodex UltraGel & Iodex Rapid Action Spray, which can cater to different states of pain and address ...

With a strong portfolio of products spanning across gel, spray and balm, there is an Iodex for every consumer need.” ...

At times, the steering wheel of the vehicle that promotes pain balm, Iodex, becomes his pillow. At other times, a mat sprawled under the open sky is his bedroom. Desai (not his real name ...

Leo Burnett chairman Arvind Sharma confirmed the winning of the account. JWT was the incumbent agency. Brand Iodex includes Iodex Balm, Iodex Double Power, Iodex Headfast and Iodex Ultra Gel.