Brands are investing more in nano-influencers for its high engagement and authenticity. Brands in Singapore are adapting their strategies to maximise engagement and impact in the evolving ...

One of the biggest gripes of marketers was the ability to attribute influencer marketing spend and activity to business results directly. At the same time, fraud remained a challenge for marketers, ...

Look beyond the slick production and you’ll see a 70-year-old hole in the labor market. That influencer selling skin cream is just another in a long line of women revealing the depth and breadth ...

Influencer marketing and talent management are key drivers of M&A activity in the creator economy. Other parts of the creator industry have struggled to attract buyers or perform on public exchanges.