In the coming weeks, Facebook plans to start testing ads Oculus Quest owners will see while playing games and using apps with their headsets. The first of these will appear in Blaston, a first ...

For example, you could use the data from ARM to identify groups of users, such as those who engage more with a specific type of ad unit -- rewarded video, interstitial, banner or offerwall -- and ...

Also, all interstitial ads in apps must be closable in 15 seconds or less in order to be allowed in the Play Store. Google also posted some examples of the kinds of in-app ads that won’t be ...

Dive Brief: McDonald’s earned 6.4 million mobile impressions by tying together out-of-home (OOH) billboards and in-app advertising on Waze, according to case study details shared with Mobile Marketer.

And now inneractive is teaming up with Mobango to help developers monetise their apps on Mobango s store in a more streamlined way. By incorporating inneractive s Make More Money service which scours ...

Apple 's App Store, a place to go when you're looking to install new apps on your iOS device, isn't exactly the place where you'd expect to be bombarded with ads. It already features some ads, but ...

The third app, Secure VPN by SEC VPN, is the worst of the four in that it served ads even when people were using other apps, and at times overlaid on top of the home screen, thereby hiding app icons.

Apple has been gradually expanding its advertising efforts over the past few years. For example, it started selling ads within the main "Today" tab in the App Store in 2022, allowing developers to ...

The company announced today that it is rolling out new “call-to-action cards” for podcasting ads, which are in-app advertisements correlated to the audio ads you hear in podcasts.