Igor Ansoff This profile is the first in a series on the world's most influential management thinkers, past and present. The profiles are adapted from “The Economist Guide to Management Ideas ...

Much of the pioneering work is attributed to Igor Ansoff, often called the "father of strategic management." Ansoff developed a matrix that portrays a firm's ability to grow by way of existing and ...

Market development and market penetration were two of four distinct company growth strategies identified by Igor Ansoff in a 1957 "Harvard Business Review" article. Product development and product ...

Developed by Igor Ansoff, this matrix outlines four distinct growth strategies based on the interplay of existing and new ...

In Igor Ansoff's 1957 paper, "Strategies for Diversification" (Harvard Business Review, 35, 5, 113-124), he outlines four main strategies that companies can use to grow: Market Penetration, Market ...

Igor Ansoff (see article) pointed out a crucial distinction between strategic planning and what he called strategic management. Strategic management, he maintained, has three parts: ...

Ansoff died in 2002. History has not been kind to him, or to the whiz kids. Even as Ansoff was putting together his collection in 1968, the future of Litton Industries was being questioned.

New York: Harper Business, 1997. (Winner of Igor Ansoff Award For management research in the study of strategic planning and management presented by Coopers & Lybrand. Also published in translated ...