Ichigo stood out with his bandaged arm and torso, along with his billowing beige coat held together at the collar by a rope. That, combined with Ichigo's cool pose, made this one of Ichigo's best ...

Orihime's confession to Ichigo was special because she believed that she was seeing her love for the final time. After Sosuke Aizen learned about Orihime's powers, he ordered his Espada Ulquiorra ...

As you can see below, the promo put the spotlight on Ichigo Kurosaki by showing the Soul Reaper as an adult. And as fans noticed, the hero is the definition of fashion-forward in this piece.