If you’ve ever wished your Peeps were cold and drinkable, this is your moment. The new Peeps Icee promises all the marshmallowy sweetness in an icy sip. Try it this Easter — if you dare.

The iconic ICEE brand has been based in Tennessee for almost 6 years. Now, the brand's parent company has sights set on becoming a $5 billion business.

ICEE CEO Dan Fachner started with the company delivering products and servicing machines in California. He worked his way up to president in 1997, then in 2019 moved the company to La Vergne.

For Florida, the iconic beverage is orange juice. In Kentucky, it’s bourbon. In Kansas, it's a slushy drink called the Icee. So says Reader's Digest.

For Florida, the iconic beverage is orange juice. In Kentucky, it’s bourbon. In Kansas, it's a slushy drink called the Icee. So says Reader's Digest.