As well as its terrestrial ITV1 channel the company has also launched a number of free to air digital channels including ITV2, ITV3, ITV4 and CITV.

After four years, he launched Tricky TV on CITV in 2005, which he presented until 2010. During this time, he was handpicked by bosses to front the ITV2 spin-off for Britain’s Got Talent.