Cristobal Viedma of Lingokids says a mock trial ad that touched on parental fears about kids' screen time was made with core ...

Outcomes-based marketing strategies aren’t a new phenomenon by any stretch. In fact, Emet Advisory principal Erez Levin ...

But TTD and some other ad tech companies are apparently more willing than Meta or Alphabet (which earned $4.4 and $13.9 billion in profit last quarter, respectively) to accept the profitability ...

Alongside its fellow travellers in other browsers offering Private Browsing and the like, the name and the impression is given that this is some sort of cloaking mode that shields us from the myriad ...

Artificial intelligence (AI) got the bulk of interest from tech investors in the past couple of years, but it's not the only ...

Google’s ad tech empire may be $95B and “too big” to sell, analysts warn DOJ Google Ad Manager is key to ad tech monopoly, DOJ aims to prove.

The ad server, meanwhile, is a tool that publishers use to list and sell ads on their sites. While Google lost the liability phase of the case, it won on the subject of ad networks.

If Google loses the ad tech trial, the most serious implication might be how the company manages the ripple effects of court-ordered remedies across other parts of its ad tech suite, said Nikolas ...

Google was found “liable under Sections 1 and 2 of the Sherman Act” for actions in the ad exchange and tool sectors, but not that it operated a monopoly on ad networks.

How Google made the ad tech industry revolve around itself ‘All roads lead back to Google,’ the government argued in the first two weeks of its ad tech antitrust trial.