SAP rolled out today its CRM on-demand application, focusing on large and mid-sized companies, for managing sales, service and marketing. The company calls it 'hyrbid' CRM, with subscription-based ...

The heady talk from McDermott when it came to CRM revolves around providing one view of the customer. By aligning and integrating SAP's core strength -- supply chain and financials on top of an in ...

SAP is already the second placed vendor in terms of CRM market share, according to some 2016 Gartner research. Other major players in the market are Microsoft with Dynamics 365, Adobe and Oracle.

SAP plans to provide details of its long-awaited hosted customer relationship management (CRM) service during a media briefing in Palo Alto, Calif., and New York, a company spokeswoman confirmed.

Businesses seeking 360-degree views of their customers are about to be treated to some ferocious competition between SaaS CRM kingpin Salesforce.com and enterprise-apps leader SAP, which believes ...