Corporate publicity stunts involving virtual reality are almost always bad, but Ikea’s new Roblox store feels especially silly. The company announced last week that it plans to pay 10 people £ ...

IKEA will release The Co-Worker Game on June 24, 2024. Players will get to "experience working in IKEA's virtual universe. Fans will be able to live their home furnishing dreams and get paid for ...

IKEA is launching a game inside Roblox — and paying some players an hourly wage to work there. It's the furnishing giant's first push into gaming. Ten players will get about $17 per hour to ...

iconic Swedish furniture giant IKEA is going to pay ten successful applicants to operate its virtual store. Applicants will be responsible for helping players pick furniture and serving them ...

The concept behind the virtual store is to provide players with an immersive experience showcasing the diverse range of job opportunities available at Ikea. Through a series of games inspired by ...

Being paid to be an NPC. What a world. The virtual employees will carry out tasks like serving meatballs or helping people find fake furniture or other Ikea items. They can also “get promoted to ...