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Who Really Owns IKEA?
IKEA is known for being a bit of a maze, and they seem to have adopted that stance for their corporate structure as well.
You're not alone. Marketing guru Terry Fisher says that the entire store layout is designed to make you spend more - and here’s how: The ‘IKEA maze’ effect “IKEA’s store layout is intentionally ...
IKEA shoppers are furious with a big change to its menu and are begging the flat-pack furniture giant to change it back. ...
Not only is IKEA known for its sleek, easy-to-build furniture, it's also beloved for its Swedish food court that keeps shoppers fed as they navigate the massive, maze-like store. Truly ...