Forbes11mon
Ikea’s Future-Proofing Strategy Depends On Understanding Consumers’ Emotional Needs
It’s by understanding consumers’ fundamental emotional needs that Ikea future-proofs its business. From humble beginnings as a catalog retailer in 1943 under 17 year-old founder Ingvar Kamprad ...
Homes & Gardens on MSN7d
The 5 IKEA trends shaping how decor looks for 2025 – and the pieces you need to buy to replicate the key styles
As an interiors editor, I know that IKEA trends are just as important as what the big designers are doing, and shape decor ...
CMS Wire9d
AI, Personalization and the Next Era of Content Strategy: IKEA's Journey
AI’s role in content operations. While AI enhances automation and personalization, its success depends on structured ...
AOL17d
Ikea’s foray into secondhand furniture is the ‘smarter’ thing to do—but scaling it up will be a challenge, says group CEO Jesper Brodin
Brodin said the marketplace is free to use on its limited scale today, but Ikea might charge a small “symbolic fee” in the future to support its operations. Ikea has been working on a ...