Hosted on MSN7h
Ikea sends risky late-night DMs in cheeky new campaign
Between the hours of 10 pm to 5 am, the unexpectedly cheeky DMs were sent out to around 200 Canadian followers, with the ...
Best Ads of the Week: Green River revives its ghostly past & Ikea slides into folks’ DMs
This week’s best ads blend cinematic ambition with cultural cachet. Volvo sees nature through a child’s eyes, On teams up ...
Channel NewsAsia Singapore18h
From Singapore Girl to Ikea’s ‘gangsters’: Do you remember these 4 types of TV adverts?
What turns a commercial into a cultural phenomenon? The programme On The Red Dot revisits Singapore’s iconic adverts and ...
Creative Bloq on MSN4mon
Ikea’s poignant new ads are a powerful call to action
Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp ...
Marketing Interactive10h
IKEA sends late-night naughty 'U up?' DM to insomniacs
IKEA has slid into the DMs of late-night scrollers in Canada in its new campaign. The campaign, created by independent advertising agency Rethink, saw the brand sending Instagram users a classic "u up ...
Retail Dive13y
IKEA drives consumers in-store via targeted mobile ads
Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products. The IKEA mobile ads combine location ...
Ikea slid into Canadians’ DMs with classic ‘u up?’ text
In a playful late-night stunt developed with Rethink, Ikea Canada surprised insomniacs with a classic DM (and surprised ...