Creative Bloq on MSN4mon
Ikea’s poignant new ads are a powerful call to action
Ikea has released a series of poignant ads, raising awareness of the recent catastrophic floods in northern Thailand. A sharp ...
Retail Dive13y
IKEA drives consumers in-store via targeted mobile ads
Swedish furniture retailer IKEA is running a targeted mobile ad campaign that encourages consumers to visit its locations and browse the company’s products. The IKEA mobile ads combine location ...
IKEA will pay humans $17 an hour to work virtual jobs in its video-game store
Kellogg and Forever 21 have tried their hand at similar stunts on the platform to help promote their products, and the ...
Ikea slid into Canadians’ DMs with classic ‘u up?’ text
In a playful late-night stunt developed with Rethink, Ikea Canada surprised insomniacs with a classic DM (and surprised ...
Retail Dive10y
How IKEA is boosting in-store traffic via mobile social geotargeted ads
An IKEA store saw a 31 percent lift in store traffic from 22- to 25-year-olds and an 11 percent lift from 26- to 35-year-olds following a geotargeted Facebook ad campaign that ran in the social ...
Creative Review7y
Ikea ad invites pregnant customers to wee for a discount
Pregnant fans of discounts and wee are in for a treat with Ikea’s latest ad stunt, which invites women to pee on a magazine ad to reveal a discount on a cot. The ad features pregnancy-testing tech, ...