Gifs play like short, silent video clips, but the files are much smaller. Obviously any iPhone or Android that can run GifBoom can also record, share, and play videos, but gifs have a tacky charm ...

Inspired by looping videos like GIFs and Vines that have kept millions of Web and mobile users entertained for countless hours, a startup called Coub is adding an extra layer of creativity to the mix.

Originally, the GIF-making machine was a mobile-only app that simultaneously predated and looked a lot like the now-wildly popular Vine. Still, Loopcam wasn’t an inherently social app.

The first partner that’ll be using the new SDK is TouchPal, which is integrating features like its GIF search into the keyboard. Tenor’s GIF Keyboard has hit around 150 million people making ...