Bringing humor back into advertising could be a good way for brands to help consumers better cope with a polarized and violent world. The invitation is simple: Let’s make advertising fun again.

Done well, humor in advertising is art, science, and a magic trick—all rolled into one. That’s something that will make any brand smile. Jon Cook is global CEO of VML.

B2B’s shift toward humor-driven advertising is due, in part, to an expansion of influence on key buyers, according to Jim Habig, vice-president of marketing at LinkedIn Marketing Solutions.

Humor of Advertising. Share full article. Nov. 17, 1901. Credit... The New York Times Archives. See the article in its original context from November 17, 1901, Section T, Page 7 Buy Reprints.

As we approach 2024, experts predict that the creative advertising landscape will be heavily influenced by humor, as digital marketing continues to evolve rapidly. With insights provided by ...

As the saying goes, “If you don’t laugh, you’ll cry.” Biogen and ad agency 21Grams took that mantra to heart with their Gold ...

Following their panel on “The Return of Humor to Advertising,” Cook and Thompson sat down in Variety’s Cannes Lions Studio to discuss how they help brands make their audiences laugh.

Done well, humor in advertising is art, science, and a magic trick—all rolled into one. That’s something that will make any brand smile. Jon Cook is global CEO of VML.

Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a ...